Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.
Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.
Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/
Workday Careers: https://www.workday.com/en-us/company/careers/overview.html
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
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Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.
Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.
Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/
Workday Careers: https://www.workday.com/en-us/company/careers/overview.html
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG
Employer Branding Podcast
23 minutes 31 seconds
9 months ago
Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG
IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets.
Eunice Z. Clements-Tweedie is the Vice President of Global Talent Acquisition at IHG.
Eunice Z. Clements-Tweedie on LinkedIn: https://www.linkedin.com/in/euniceclementstweedie/
IHG Careers: https://careers.ihg.com/en/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
Employer Branding Podcast
Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.
Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.
Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/
Workday Careers: https://www.workday.com/en-us/company/careers/overview.html
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
