Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.
Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.
Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/
Workday Careers: https://www.workday.com/en-us/company/careers/overview.html
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
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Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.
Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.
Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/
Workday Careers: https://www.workday.com/en-us/company/careers/overview.html
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
Defining Your Employer Brand, with Sandra Petschar of Booking.com
Employer Branding Podcast
22 minutes 44 seconds
1 year ago
Defining Your Employer Brand, with Sandra Petschar of Booking.com
Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors.
Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com.
Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/
Booking.com Careers: https://careers.booking.com/
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
Employer Branding Podcast
Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand.
Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday.
Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/
Workday Careers: https://www.workday.com/en-us/company/careers/overview.html
Subscribe to this podcast: https://employerbrandingpodcast.com
Measure your employer brand: https://employerbrandindex.co
Thanks for tuning in!
