Imagine you can not only listen to your employees, but you can actually understand them. Imagine that you not only understand their sentiment, but you can get insights on a deeper more emotional level? Imagine you don't only rely on your annual engagement survey but have a system that helps you listen and truly understand your employees in a 360 degree fashion.

And now let me tell you that this is not just in your imagination but there are Start-Ups that are working on it with the help of scrapping multiple sources of information and using AI to listen on a more deeper level. Isn't that great?

I had the opportunity to speak with another Start-Up founder: Theo Davey from WebXB. Theo and I met on LinkedIn and I quickly saw the potential of his idea and was intrigued. It took us a while to get together for this recording, but I am excited that we finally managed. Theo's idea and service looks at Experience from a few different angles as we will explore during our conversation. First and foremost, he looks at better understanding how employees feel, how Experiences are landing within a firm. And such an understanding is key to further improve your Experience, so needs to be at the foundation of any Experience Strategy. But also the way how Theo thinks about getting to this knowledge is about experience as one of his tools is an AI supported voice assistant that is capable of doing live, partially unscripted employee surveys or interviews to really engage and understand what your employees say, mean and feel. This is truly exciting, but of course also a bit scary when you think about it. But nonetheless this is a true glimpse of how the future of Experience understanding could look like.