Empire Secrets of Digital Marketing with Mariana Henninger

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Empire Secrets of Digital Marketing with Mariana Henninger

Brandmagnetic

117 episodes

14 hours ago

Text me! This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world. Then — my first real ads campaign? 7.2 ROAS. 🤯 (And yes… total chaos with tracking… but still. Big moment.) Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “cont...

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Entrepreneurship

All content for Empire Secrets of Digital Marketing with Mariana Henninger is the property of Brandmagnetic and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Text me! This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world. Then — my first real ads campaign? 7.2 ROAS. 🤯 (And yes… total chaos with tracking… but still. Big moment.) Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “cont...

Show more...

Entrepreneurship

Episodes (20/117)

Empire Secrets of Digital Marketing with Mariana Henninger

Empire Diaries: My First 7.2 x ROAS + The Identity Shift Behind It In Digital Marketing | Ep. 116

Text me! This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world. Then — my first real ads campaign? 7.2 ROAS. 🤯 (And yes… total chaos with tracking… but still. Big moment.) Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “cont...

23 hours ago

21 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

The Psychology Behind Irresistible Black Friday Deals with Kelsey Silver | Ep. 115

Text me! Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices. The secret? She treated Black Friday like a strategy, not a scramble. In this conversation, Kelsey breaks down how to approach Black Friday week with intention — from crafting magnetic offers to understanding what your audience actually wants to buy — and how to make it feel aligned instead of exhausting. We talk about what’s working right now, the biggest mistakes ...

1 week ago

32 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Empire Diaries: My Strategy for an Evergreen Funnel That Sells Year-Round With Digital Marketing | Ep. 114

Text me! Last week, I caught myself doing *that* again — endlessly tweaking slides, rewriting emails, and convincing myself the funnel needed one more layer before it could work. But then I stopped. In this Empire Diaries, I’m breaking down exactly what I’m focusing on behind the scenes: the pieces of my new evergreen funnel (and pushing things out before they’re perfect), how I’m setting up my Black Friday Deals Week I’m SO excited about, and the mental reset that got me out of the “what i...

2 weeks ago

20 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Stop Hiding Your Weird — Personality-Led Copy That Converts in Digital Marketing with Lucy Bedewi | Ep. 113

Text me! There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness. But years ago, Lucy tossed a simple offer into a Facebook group: “Want help telling your story?” One founder took a chance. Lucy wrote it fast, in her voice, not the internet’s — and the reply landed: “I’ve had people write my story… no one’s ever captured it like this.” That single line became market validation - and the start of Unicorn Messaging: c...

3 weeks ago

30 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

3 Killer Strategies To Quiet Your Inner Critic — And Keep Crushing Your Digital Marketing | Ep. 112

Text me! I was sitting in front of my mic — coffee going cold, notes open — and suddenly I caught myself doing it again. That quiet, sneaky voice had crept in: “You should sound more polished.” “Say it better.” “Maybe just re-record.” Five minutes later, I was spiraling — fixing my lighting, adjusting my tone, anything to delay hitting record. And then… I stopped. In this Empire Diaries, I share what happened next — the small moment that flipped me from doubting everything to saying what I...

4 weeks ago

19 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

SEO That Fits Your Business (and Your Lifestyle) with Lena Christine | Ep. 111

Text me! What if your audience could find you without you dancing on Reels or posting 24/7? That’s exactly what today’s guest, Lena Christine of Lazy Girl Collective, is all about — using SEO and organic visibility strategies that actually work for coaches and course creators who are done with hustle marketing. Inside the conversation: 📌 Why SEO isn’t dead — and how it outperforms the content treadmill. 📌 The “lazy” approach that gets you seen by premium buyers without burnout. &n...

1 month ago

34 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Empire Diaries: From Idea Overload to Implementation — My Simple System for Q4 (Digital Marketing) | Ep. 110

Text me! Early-morning coffee, quiet house — and a simple plan. I’m sharing exactly how I’m running Q4 in CEO mode: fewer moves, cleaner focus, and my kickass, life changing program that sells on autopilot (!!) If you’ve been juggling too much, this is your permission to choose less and finish more — and this is what I’m doing. What’s inside: 📌 Finally embracing “the janky first version” — ship now, refine later. 📌 10x > 2x + the 12-Week Year — why fewer bets create outsized wins. 📌...

1 month ago

19 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Want to Show Up in AI Search (GEO)? Do This with Adam Chronister

Text me! Think SEO is just keywords and backlinks? That’s cute. Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister (founder of Enleaf and PR wizard in disguise) to break down what actually matters now — from website structure to PR cadence to how AI determines who’s trustworthy enough to recommend. He’s cracked the code in an interesting way for how to get you s...

1 month ago

28 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Empire Diaries: Stop Fixing The Mic Arm — The Power of Focus, Selling Trust First, and the Evergreen Funnel I’m Building | Ep. 108

Text me! Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed). Here’s what’s happening in the BTS of my business this week: What’s inside: 📌 Trust-first vs info-first — what Dan Kennedy gets right and where I disagree...

1 month ago

26 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Empire Diaries: Why Digital Marketing For DIY Courses Isn’t Dead — And Why I’m Obsessed With Them Right Now | Ep. 107

Text me! If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂 I didn’t plan to take this much space this summer… but honestly – neeeeeded it. Long beach days (some with my laptop, some without), speaking on stage in Cancun, and spending so much brain time on where Brandmagnetic is heading… I came out of the season with so much clarity and eeeeek more excited than I’ve ever been! ...

2 months ago

23 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

What–Feel–Who: The Question Framework That Leverages Conversations Into Relationship Currency with Ravi Rajani | Ep. 106

Text me! We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space (and IRL), because we are so bombarded by so much. But you don’t need to shout louder. We just need to learn how to build real relationships (yes – ones that lead to not only true support but also sales and collaborations). Ravi Rajani — keyno...

2 months ago

56 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Micro-Mastery: The Fastest Way to Get Good at Anything with Pat Flynn | Ep. 105

Text me! Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you can actually use by Tuesday. In this episode, we get into Lean Learning — learn less, apply faster, let the numbers nudge your next move — so your work ships and sticks. We talk micro-mastery, retention-driven tweaks, and the kind of connection that turns casual followers into real fans. If you’re tired of the content hamster wheel, th...

2 months ago

35 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Empire Diaries: The One Where I’m So Freaking Excited About (Quiet Pivot That’s Changing Everything) | Ep. 104

Text me! This is the episode where I admit what’s been true for a while: I don’t want to crank out more content. I want to create more connections. So I’m simplifying—on purpose—and using AI in a way that makes my work feel more like me, not less. Here’s what I get into: 📌 Evergreen > chaos. Why I’m centering the Brand Video System that reliably turns cold audiences into people who feel something. 📌 AI, the human way. How I’m using it to sharpen voice, speed up clarity, and scale intimac...

2 months ago

19 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Empire Diaries: This Isn’t A Bot: Where AI Goes Too Far in Digital Marketing | Ep. 103

Text me! Let’s talk about the robot in the room. In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution isn’t to outsmart the algorithm or crank out more content. It’s to go deeper into the one thing AI can’t replicate: emotional resonance. Here’s what we get into: 📌 The reason AI content is starting to feel like tofu 📌 Why being more you is the only thing worth optimizing for 📌 What emotional storytelling does that machines still c...

3 months ago

22 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

The Pre-Sell Revolution: How to Become the Only Choice in a Noisy Market | Ep. 102

Text me! Let’s talk about the stuff that actually moves the needle. Not the new funnel, or the fancy redesign, or the perfect Instagram grid. But the little invisible things you build behind the scenes — the stories you share, the way you follow up, the way your audience starts to feel something when they see your name. In this episode, I’m walking you through the real work that built my brand and business, before any of it was polished or public. If you’ve been feeling like you're doing ...

3 months ago

38 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

What Makes Someone Trust You Instantly? | Ep. 101

Text me! This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast.. I sat down with William Attaway on his podcast to talk about what I really believe creates trust with cold audiences, why your story matters more than your strategy, and the surprising reason your marketing might be falling flat (even if it’s technically “right”). We also talked about what founders get wrong about visibility, the myth of being “everywhere,” and how to create ...

3 months ago

36 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Why I’m Scaling Slower, Happier, and More On-My-Terms | Ep. 100

Text me! This is your unofficial summer permission slip: it’s okay to slow down. Actually…. sometimes it’s THE smartest move you can make. In this episode, I’m sharing what this summer feels like behind the scenes in my business. Spoiler: it’s not a summer of “visibility challenges” or packed calendars. It’s slower, softer, sandier and sunnier and way more focused than I expected. Inside this episode: 📌 Why I’m shifting away from always building something new 📌 What’s feeling really good in...

3 months ago

18 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Offers, Funnels, and Friends: The Non-Negotiables for Digital Marketing I’m Doubling Down On | Ep. 99

Text me! You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two years and spiraled into deep life reevaluation. Somewhere between lugging groceries and my emotions, I landed on the 3 things that actually get my business back on track. In this episode: 📌 How to regain the spark with your offers 📌 A sneaky...

3 months ago

18 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Want to Be Unforgettable In Your Digital Marketing? Forget Your Origin Story And Make Your People FEEL This Instead | Ep. 98

Text me! I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing. We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered). In this episode: 📌 Why your origin stories are a waste of space 📌 The story structure I teach instead (and why connecting with your audience is not about you) ...

4 months ago

16 minutes

Empire Secrets of Digital Marketing with Mariana Henninger

Why Your Business Feels Off & A Deep Dive On Alignment with Caryn Gillen | Ep. 97

Text me! Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain? That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead? That one moment helped me recalibrate how I want to lead, show up, and trust myself.&nbs...

4 months ago

21 minutes