Having a positive mindset and not letting negativity affect us is important as an entrepreneur. Starting a business is tough; it will take your time and resources. Having strong mental fortitude is crucial because you don't want to fail just because you listened to others. You can dictate how you will run your business, and that is the power you have to change the business for better or worse.
Today's special guest is Hema Reddy, founder of Crafty Counter, started her journey in 2018 with a mission to provide parents with high-quality, convenient, minimally processed, and delicious food options. Initially creating WunderNuggets, a variety of vegetarian and blended protein nuggets, she shifted focus in 2020 after learning about the environmental and ethical issues in poultry farming. This led to the company becoming 100% plant-based, launching WunderBites, and ultimately, in 2022, creating WunderEggs—a plant-based egg alternative. WunderEggs, which won the "Best New Meat Alternative 2022" award, launched at Whole Foods in January 2023 and continues to expand nationwide, aligning with Reddy’s mission to nourish both bodies and the planet without compromise.
Connect with Hema Reddy
Facebook: https://www.facebook.com/profile.php?id=100063938833614
Instagram: https://www.instagram.com/hemanreddy/
LinkedIn: https://www.linkedin.com/in/hemareddy
Twitter: https://x.com/mycraftycounter
Pinterest: https://ph.pinterest.com/mycraftycounter/
Website: https://www.craftycounter.com
Allison Ramsey is the host of the Empire Life Podcast, best-selling author of the Redefine book and the Founder of Empire Life, Coaching and Mentoring Company. At Empire Life, Female Founders are Guided in Scaling Their Empires. Allison is also a Mom, and Dog Mom to Mars, our doberman.
With private clients, Empire Life guides clients in business strategy, structure, community building, authentic sales in scaling the technical infrastructure for membership sites, and systems, raising prices, and confidence, automation, sales funnels, and scales momentum with Social Media Ads. The Empire Life Blog has tons of exposure and engagement every day as well. Allison is also an international speaker on women in entrepreneurship, business, leadership, and business partnerships. She enjoys spending time with her loved ones in her free time.
Female coaches and female-led businesses who implemented Empire Life's business strategies saw an increase in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship.
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Having a positive mindset and not letting negativity affect us is important as an entrepreneur. Starting a business is tough; it will take your time and resources. Having strong mental fortitude is crucial because you don't want to fail just because you listened to others. You can dictate how you will run your business, and that is the power you have to change the business for better or worse.
Today's special guest is Hema Reddy, founder of Crafty Counter, started her journey in 2018 with a mission to provide parents with high-quality, convenient, minimally processed, and delicious food options. Initially creating WunderNuggets, a variety of vegetarian and blended protein nuggets, she shifted focus in 2020 after learning about the environmental and ethical issues in poultry farming. This led to the company becoming 100% plant-based, launching WunderBites, and ultimately, in 2022, creating WunderEggs—a plant-based egg alternative. WunderEggs, which won the "Best New Meat Alternative 2022" award, launched at Whole Foods in January 2023 and continues to expand nationwide, aligning with Reddy’s mission to nourish both bodies and the planet without compromise.
Connect with Hema Reddy
Facebook: https://www.facebook.com/profile.php?id=100063938833614
Instagram: https://www.instagram.com/hemanreddy/
LinkedIn: https://www.linkedin.com/in/hemareddy
Twitter: https://x.com/mycraftycounter
Pinterest: https://ph.pinterest.com/mycraftycounter/
Website: https://www.craftycounter.com
Allison Ramsey is the host of the Empire Life Podcast, best-selling author of the Redefine book and the Founder of Empire Life, Coaching and Mentoring Company. At Empire Life, Female Founders are Guided in Scaling Their Empires. Allison is also a Mom, and Dog Mom to Mars, our doberman.
With private clients, Empire Life guides clients in business strategy, structure, community building, authentic sales in scaling the technical infrastructure for membership sites, and systems, raising prices, and confidence, automation, sales funnels, and scales momentum with Social Media Ads. The Empire Life Blog has tons of exposure and engagement every day as well. Allison is also an international speaker on women in entrepreneurship, business, leadership, and business partnerships. She enjoys spending time with her loved ones in her free time.
Female coaches and female-led businesses who implemented Empire Life's business strategies saw an increase in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship.
Ashley Cline - Insights into the Evolution of Digital Marketing
Empire Life Podcast
53 minutes 58 seconds
2 years ago
Ashley Cline - Insights into the Evolution of Digital Marketing
The world of digital marketing is constantly evolving, with new trends, technologies and strategies emerging all the time. Successful digital marketing campaigns require careful planning, execution and monitoring to achieve the desired results. In addition, attending industry events and keeping up-to-date with the latest developments can help marketers stay ahead of the competition and remain relevant in today's fast-paced digital landscape.
Today's special guest is Ashley Cline, co-founder of Ice Cream Social and the Executive Vice President of Client Strategy for Ticket Socket, which recently gained a new investor in NBC. With over 15 years of experience in digital marketing, Ashley helps clients sell more tickets without increasing their marketing budget. In this episode, they discuss the differences between Ticket Socket and Eventbrite, as well as the importance of investing in luxury experiences for niche audiences. Ashley also shares her expertise on Ice Cream Social, a social referral tool that turns customers into influencers for a brand. Join this engaging conversation about scaling your online empire and increasing your event's success with expert tips and insights.
Chapters With Title:
1. 1:01 - Who is Ashley Cline
2. 8:01 - Importance of Marketing Strategy
3.17:03 - Entrepreneur’s Routine
4. 33:22 - 5 Key insights
5. 46:54 - Understand strategy and tactics
Links to Connect with Ashley Cline:
Email: ashley@ashleyncline.com
LinkedIn: https://www.linkedin.com/in/ashcline/
Website: https://ashleyncline.com/
Blog: https://ticketsocket.com/blog/
The host of the Empire Life Podcast, Allison Ramsey is the best-selling author of the Redefine book (www.empirelifeacademy.com/book) and the Founder of Empire Life, Coaching and Mentoring Company. At Empire Life, Female Founders are Guided in Scaling Their Online Empires. Allison is also a Software Developer, Data Scientist, and College Professor. She also hosts the Empire Life Podcast, which broadcasts interviews with mega-successful empire builders worldwide, and publishes expert articles in the Empire Life Blog.
With private clients, Empire Life guides clients in business strategy, structure, community building, and authentic sales in scaling the technical infrastructure for membership sites, and systems, raising prices, and confidence, automation, sales funnels, and scaling momentum with Facebook and Google Ads. The Empire Life Blog has tons of exposure and engagement every day as well. Allison is also an international speaker on women in tech, entrepreneurship, business, leadership, and business partnerships. She enjoys spending time with her loved ones in her free time.
All of the female coaches and female-led businesses who implemented Empire Life's business strategies saw an increase in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship, apply here: https://empirelife.typeform.com/to/KkGBfS
Empire Life Podcast
Having a positive mindset and not letting negativity affect us is important as an entrepreneur. Starting a business is tough; it will take your time and resources. Having strong mental fortitude is crucial because you don't want to fail just because you listened to others. You can dictate how you will run your business, and that is the power you have to change the business for better or worse.
Today's special guest is Hema Reddy, founder of Crafty Counter, started her journey in 2018 with a mission to provide parents with high-quality, convenient, minimally processed, and delicious food options. Initially creating WunderNuggets, a variety of vegetarian and blended protein nuggets, she shifted focus in 2020 after learning about the environmental and ethical issues in poultry farming. This led to the company becoming 100% plant-based, launching WunderBites, and ultimately, in 2022, creating WunderEggs—a plant-based egg alternative. WunderEggs, which won the "Best New Meat Alternative 2022" award, launched at Whole Foods in January 2023 and continues to expand nationwide, aligning with Reddy’s mission to nourish both bodies and the planet without compromise.
Connect with Hema Reddy
Facebook: https://www.facebook.com/profile.php?id=100063938833614
Instagram: https://www.instagram.com/hemanreddy/
LinkedIn: https://www.linkedin.com/in/hemareddy
Twitter: https://x.com/mycraftycounter
Pinterest: https://ph.pinterest.com/mycraftycounter/
Website: https://www.craftycounter.com
Allison Ramsey is the host of the Empire Life Podcast, best-selling author of the Redefine book and the Founder of Empire Life, Coaching and Mentoring Company. At Empire Life, Female Founders are Guided in Scaling Their Empires. Allison is also a Mom, and Dog Mom to Mars, our doberman.
With private clients, Empire Life guides clients in business strategy, structure, community building, authentic sales in scaling the technical infrastructure for membership sites, and systems, raising prices, and confidence, automation, sales funnels, and scales momentum with Social Media Ads. The Empire Life Blog has tons of exposure and engagement every day as well. Allison is also an international speaker on women in entrepreneurship, business, leadership, and business partnerships. She enjoys spending time with her loved ones in her free time.
Female coaches and female-led businesses who implemented Empire Life's business strategies saw an increase in client leads, monthly income (often a 20X increase from when they started with Empire Life’s support), and client retention after having Empire Life Mentorship.
