In this episode of Empire Builders, host Nick James sits down with Clate Mask, CEO and co-founder of Keap (formerly Infusionsoft), for a deep dive into building and scaling a successful tech company. Clate shares the remarkable journey of Keap from its humble beginnings as a custom software provider to becoming a leading CRM and marketing automation platform for small businesses. He offers valuable insights on: The stages of business growth and the challenges at each level Building a strong, purpose-driven company culture Evolving as a leader through different phases of business The importance of hiring, training, and firing based on company values Strategies for creating successful partnerships and affiliate programs Balancing family dynamics in business Clate also discusses the mission behind Keap – to simplify growth for one million entrepreneurs worldwide by 2030 – and how this drives the company's decisions and his own continued passion for the business. Whether you're just starting out or looking to scale your business to new heights, this episode is packed with practical advice and inspiration from one of the most respected names in the small business software industry. Don't miss this opportunity to learn from Clate Mask's two decades of experience in building and leading a successful, mission-driven company.   VALUABLE RESOURCES https://www.expertempires.com https://www.expertempires.com/october2024-tickets https://bit.ly/7figcoachgroup   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.