23. How we use brand archetypes in copywriting

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/fe/33/22/fe332290-e41b-e0f4-04aa-c159f863885b/mza_8496696972656351813.jpeg/600x600bb.jpg

Emma Givens: Content & Copy

Emma Givens

42 episodes

2 months ago

Excited to stand out to more of the clients you adore? Learn the new school of copywriting and content marketing that’s compassionate and effective. In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blogs to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today. Discover the theories of copywriting and marketing, tap into your inherent storytelling power (you’ve got it!) and grow your business. Turn your compassion for your clients into your most powerful asset! Hosted by Emma Givens, creator of the A.R.M.A.D.A. Formula for compassionate copy and content. Tune in to a new episode every Monday on Emma Givens: Content & Copy.

Hosted on Acast. See acast.com/privacy for more information.

All content for Emma Givens: Content & Copy is the property of Emma Givens and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

23. How we use brand archetypes in copywriting

Emma Givens: Content & Copy

20 minutes 57 seconds

3 years ago

23. How we use brand archetypes in copywriting

Brand archetypes are foundational to the brand messaging guides we create for our copywriting clients at EG: Content & Copy. They play a critical role in developing our clients' unique brand voice and personality, brand storytelling practices, and sales and marketing decisions for a profitable business.

Our brand messaging documents, called Brand Messaging Bibles, are also incorporated by many of our clients' web designers and visual brand designers. The archetype report section, in particular, informs visual choices in graphic design, the psychological journey of websites, and more.

In today's episode, we'll talk about:

What are brand archetypes?
The brand archetype framework we use at EG: Content & Copy (from the book Archetypes in Branding)
Share a typical Jung archetypes list, and match all 12 main brand archetypes with examples.
Why even 2 ice cream brands will have different brand archetypes 99% of the time

Create a world-class, desirable business with brand messaging and storytelling informed by your brand archetypes!

-----------------------------

Resources mentioned:

The Hero and the Outlaw by Margaret Mark & Carol Pearson
Archetypes in Branding - A toolkit for creatives and strategists
Emma Givens Content & Copy YouTube Channel - Subscribe here!

-----------------------------

Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Brand Messaging Bible Experience.

Hosted on Acast. See acast.com/privacy for more information.