22. Your Core Brand Values - How & Why to Define Them

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/fe/33/22/fe332290-e41b-e0f4-04aa-c159f863885b/mza_8496696972656351813.jpeg/600x600bb.jpg

Emma Givens: Content & Copy

Emma Givens

42 episodes

2 months ago

Excited to stand out to more of the clients you adore? Learn the new school of copywriting and content marketing that’s compassionate and effective. In this podcast, you’ll discover how to write powerful copy and content, from sales pages to emails, and blogs to course scripts! We’ll have some fun, share our heart-to-hearts as small and medium-sized business owners, and give you copywriting tips to use today. Discover the theories of copywriting and marketing, tap into your inherent storytelling power (you’ve got it!) and grow your business. Turn your compassion for your clients into your most powerful asset! Hosted by Emma Givens, creator of the A.R.M.A.D.A. Formula for compassionate copy and content. Tune in to a new episode every Monday on Emma Givens: Content & Copy.

Hosted on Acast. See acast.com/privacy for more information.

All content for Emma Givens: Content & Copy is the property of Emma Givens and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

22. Your Core Brand Values - How & Why to Define Them

Emma Givens: Content & Copy

13 minutes 28 seconds

3 years ago

22. Your Core Brand Values - How & Why to Define Them

What are brand values? Discovering your company's core values is a key part of the brand strategy process because it affects everything from the way you speak to your onboarding process, and even your branding and visual design.

We'll cover:

Why we need core values
How to find your core values in business
How to write brand values in a way that's meaningful to your customers and team members
Brand values examples from my business and my clients
How a brand values simple definition guide influences brand voice, marketing, and brand design
The impact of your core brand values on brand behaviour and brand alignment

Take a listen!

-----------------------------

Resources mentioned:

Freebie 10 Step DIY SEO Audit for your Blog: emmagivens.com/seoaudit
Values Activity

-----------------------------

Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Check out our Brand Messaging Bible Experience.

Hosted on Acast. See acast.com/privacy for more information.