Waiting for lawsuits to present themselves is the worst growth strategy a litigator can have. In this episode, I get to speak with John Reed, founder and chief relationship builder at Rain BDM and host of Sticky Lawyers, to rethink business development from the ground up. His most popular episodes was about Bob Mionske, an Olympic road racing cyclist turned "bicycle lawyer." Give it a listen. With a background spanning law, marketing, and sales, John helps attorneys translate the...
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Waiting for lawsuits to present themselves is the worst growth strategy a litigator can have. In this episode, I get to speak with John Reed, founder and chief relationship builder at Rain BDM and host of Sticky Lawyers, to rethink business development from the ground up. His most popular episodes was about Bob Mionske, an Olympic road racing cyclist turned "bicycle lawyer." Give it a listen. With a background spanning law, marketing, and sales, John helps attorneys translate the...
From Socks to Strategy: What Zoom Focus Groups Reveal About Your Case with Elizabeth Larrick
Emerging Litigation Podcast
39 minutes
4 months ago
From Socks to Strategy: What Zoom Focus Groups Reveal About Your Case with Elizabeth Larrick
How do you know if your witness is credible? Is your evidence compelling—or confusing? And will a jury really care about those bright orange socks? In this episode of the Emerging Litigation Podcast, trial attorney and focus group consultant Elizabeth Larrick joins me to explain how remote focus groups are changing the way lawyers prepare for trial. Elizabeth shares what she’s learned from conducting over 1,000 Zoom focus groups—insights on testing case narratives, assessing witness credibili...
Emerging Litigation Podcast
Waiting for lawsuits to present themselves is the worst growth strategy a litigator can have. In this episode, I get to speak with John Reed, founder and chief relationship builder at Rain BDM and host of Sticky Lawyers, to rethink business development from the ground up. His most popular episodes was about Bob Mionske, an Olympic road racing cyclist turned "bicycle lawyer." Give it a listen. With a background spanning law, marketing, and sales, John helps attorneys translate the...
