Marketing professionals aren't immune to making classic business mistakes, especially when personal projects cloud professional judgment. Our guest Katie Tucker, a Customer Insight Strategist, and Author of Do Penguins Eat Peaches, shares how her family gap year adventure led her to create a course without proper market validation, only to be unexpectedly saved by the COVID pandemic's timely intervention. World tour with family generated Instagram following and many questions about how to p...
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Marketing professionals aren't immune to making classic business mistakes, especially when personal projects cloud professional judgment. Our guest Katie Tucker, a Customer Insight Strategist, and Author of Do Penguins Eat Peaches, shares how her family gap year adventure led her to create a course without proper market validation, only to be unexpectedly saved by the COVID pandemic's timely intervention. World tour with family generated Instagram following and many questions about how to p...
Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar
Embracing Marketing Mistakes
6 minutes
2 weeks ago
Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar
Shaheen Samavati, Co-founder and CEO of Vera Content, explores career mistakes through a cautionary tale of a webinar gone wrong during severe storms in Spain. 😱 Shaheen a committed marketing agency owner, shares how forgetting to hit record on a high-profile influencer webinar with 1,000 registrants and 350 live attendees created an expensive problem requiring a completely new recording session. • Decision to collaborate with a major industry influencer through a joint webinar requir...
Embracing Marketing Mistakes
Marketing professionals aren't immune to making classic business mistakes, especially when personal projects cloud professional judgment. Our guest Katie Tucker, a Customer Insight Strategist, and Author of Do Penguins Eat Peaches, shares how her family gap year adventure led her to create a course without proper market validation, only to be unexpectedly saved by the COVID pandemic's timely intervention. World tour with family generated Instagram following and many questions about how to p...
