When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mistake that shaped the way she works today. Early in her business, she hired a Facebook ads expert to run paid traffic to a new funnel that had never been tested organically. Over a 90-day period she spent more than twenty-five thousand dollars on ad spend and fees with almost nothing to show for it. The only purchase was a sixty-seven-dolla...
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When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mistake that shaped the way she works today. Early in her business, she hired a Facebook ads expert to run paid traffic to a new funnel that had never been tested organically. Over a 90-day period she spent more than twenty-five thousand dollars on ad spend and fees with almost nothing to show for it. The only purchase was a sixty-seven-dolla...
EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
Embracing Marketing Mistakes
48 minutes
3 weeks ago
EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
What happens when you leave a top PR agency to launch your own business, only for the world to shut down weeks later? Darryl Sparey, co-founder of Hard Numbers and former Hotwire leader, shares how he built an agency focused on proving marketing impact through data. In this episode, Darryl explains how marketers can move beyond vanity metrics and start connecting PR and SEO performance to measurable ROI. You’ll learn why access to GA4, Looker Studio, Search Console and CRM data changes ...
Embracing Marketing Mistakes
When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mistake that shaped the way she works today. Early in her business, she hired a Facebook ads expert to run paid traffic to a new funnel that had never been tested organically. Over a 90-day period she spent more than twenty-five thousand dollars on ad spend and fees with almost nothing to show for it. The only purchase was a sixty-seven-dolla...
