When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mistake that shaped the way she works today. Early in her business, she hired a Facebook ads expert to run paid traffic to a new funnel that had never been tested organically. Over a 90-day period she spent more than twenty-five thousand dollars on ad spend and fees with almost nothing to show for it. The only purchase was a sixty-seven-dolla...
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When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mistake that shaped the way she works today. Early in her business, she hired a Facebook ads expert to run paid traffic to a new funnel that had never been tested organically. Over a 90-day period she spent more than twenty-five thousand dollars on ad spend and fees with almost nothing to show for it. The only purchase was a sixty-seven-dolla...
EP 84: Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype
Embracing Marketing Mistakes
50 minutes
1 month ago
EP 84: Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype
Forget chasing subscribers and viral videos. It’s time to turn YouTube into a serious lead generation engine. In this episode of Embracing Marketing Mistakes, hosts Chris Norton and Will Ockenden sit down with David Greiner, co-founder of David & Luana Co., to explore how businesses can use YouTube not for vanity metrics, but as a predictable client acquisition channel. David shares the hard truths behind what most marketers get wrong on YouTube and why traditional engagement metrics like...
Embracing Marketing Mistakes
When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mistake that shaped the way she works today. Early in her business, she hired a Facebook ads expert to run paid traffic to a new funnel that had never been tested organically. Over a 90-day period she spent more than twenty-five thousand dollars on ad spend and fees with almost nothing to show for it. The only purchase was a sixty-seven-dolla...
