When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mistake that shaped the way she works today. Early in her business, she hired a Facebook ads expert to run paid traffic to a new funnel that had never been tested organically. Over a 90-day period she spent more than twenty-five thousand dollars on ad spend and fees with almost nothing to show for it. The only purchase was a sixty-seven-dolla...
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When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mistake that shaped the way she works today. Early in her business, she hired a Facebook ads expert to run paid traffic to a new funnel that had never been tested organically. Over a 90-day period she spent more than twenty-five thousand dollars on ad spend and fees with almost nothing to show for it. The only purchase was a sixty-seven-dolla...
Direct Marketing Fuck Up that Taught Me Everything Advertising Couldn't
Embracing Marketing Mistakes
5 minutes
2 months ago
Direct Marketing Fuck Up that Taught Me Everything Advertising Couldn't
In this mini series where we take a look back to our guest's mistakes they have shared, we have Patrick Collister's marketing mistake. Everyone makes mistakes in their marketing careers, but few are willing to discuss them openly. In this refreshingly candid conversation, our guest reveals how a seemingly catastrophic career move - joining a French-owned direct marketing agency as creative director – became an unexpected turning point in their professional journey. The position seemed promis...
Embracing Marketing Mistakes
When Pinterest Strategist and Niche Marketing Expert Meagan Williamson joined the show for Episode 38, she opened up about a painful and expensive mistake that shaped the way she works today. Early in her business, she hired a Facebook ads expert to run paid traffic to a new funnel that had never been tested organically. Over a 90-day period she spent more than twenty-five thousand dollars on ad spend and fees with almost nothing to show for it. The only purchase was a sixty-seven-dolla...
