In this episode of Embedded Finance Review, host Lars Markull speaks with Fintech veteran Arda Cagaptay about the evolution and future of merchant wallets. With 15 years of experience in Fintech and previously leading wallet initiatives at Delivery Hero, Arda shares his expertise on why merchant wallets are becoming increasingly valuable for businesses beyond just coffee chains.

The conversation explores:

• The difference between "Wallet 1.0" (basic prepaid balances) and "Wallet 2.0" (comprehensive financial ecosystems)
• Why Starbucks has been so successful with their wallet strategy ($1.7B in customer funds)
• How smaller merchants can implement wallet solutions without building from scratch
• Which industries are best positioned to benefit from wallet implementations
• The future of merchant wallets and why they're set to explode in popularity

Whether you're a merchant seeking to boost customer loyalty or a Fintech professional exploring emerging payment trends, this episode offers valuable insights into how wallets can generate new revenue streams while fostering stronger customer relationships.

For more content visit https://www.embeddedfinancereview.com/.

This episode was produced by Orama.tv.

(00:00) Introduction to Starbucks Wallet

(00:37) Guest Introduction: Arda Cagaptay

(01:26) Understanding Wallets 1.0 vs 2.0

(02:10) The Starbucks Wallet Case Study

(06:34) Benefits and Mechanics of Wallet 2.0

(11:47) Merchant Adoption and Future of Wallets

(30:01) Practical Advice for Merchants

(32:30) Arda Cagaptay's Journey and Vision

(35:57) Conclusion and Contact Information