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Email Swipes | Email marketing teardowns for SaaS brands
Nikki Elbaz | Email marketing strategist for SaaS brands
83 episodes
1 month ago
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an email expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your work.
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Marketing
Education,
Business,
How To
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All content for Email Swipes | Email marketing teardowns for SaaS brands is the property of Nikki Elbaz | Email marketing strategist for SaaS brands and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an email expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your work.
Show more...
Marketing
Education,
Business,
How To
Episodes (20/83)
Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback
1 month ago
10 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback
1 month ago
31 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: Don't write emails in a silo | Takeaways from Template Teamwork
1 month ago
9 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork
1 month ago
22 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: Even a $1 price increase email is risky | Takeaways from Raising Rates
2 months ago
10 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates
2 months ago
10 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: Even pretty emails should sell | Takeaways from Crafting Conversions
2 months ago
7 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions
2 months ago
6 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough
2 months ago
13 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough
2 months ago
21 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: FIRST_NAME is not email personalization | Takeaways from Voter Variations
2 months ago
6 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations
2 months ago
32 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: Your UX is killing your email performance | Takeaways from Coding Quizzes
2 months ago
8 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes
3 months ago
27 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems
3 months ago
10 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How Powtoon swiped a hack from their sales rep to increase email opens – and score consistent 40% webinar attendance rates (with Anna Levitin) | Personalized Problems
3 months ago
28 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: Email best practices are meant to be broken | Takeaways from Cold Connections
3 months ago
12 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections
3 months ago
30 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing
3 months ago
10 minutes

Email Swipes | Email marketing teardowns for SaaS brands
REPLAY: How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing
3 months ago
27 minutes

Email Swipes | Email marketing teardowns for SaaS brands
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an email expert will share an email story – and the following week, I’ll walk you through the concrete takeaways you can apply to your work.