an interview with Jakub Olexa, Founder & CEO at Mailkit & Omnivery M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair ---- 00:00 - Introduction and discussion on the importance of reputation in email deliverability and the uniqueness of marketing automation platforms. 01:35 - The evolution of social networks and the early days of the guest's business. 05:21 - The development and features of the marketing automation platform, MailKit. 07:25 - The importance of personalized content and the challenges of email blasting. 09:30 - Different types of marketing automation platforms and their target audiences. 11:26 - The importance of reputation in email deliverability and the factors that affect it. 13:43 - The guest's company's approach to email deliverability and privacy. 16:08 - The importance of quality content over volume in email marketing. 17:39 - The process of manual approval for campaigns and the importance of avoiding mistakes. 19:34 - Common mistakes in email campaigns and the need for proper communication with customers. 22:10 - The importance of domain reputation and the complexities of email authentication. 26:19 - The importance of long-term strategy and understanding the functionality of email platforms. 30:09 - The focus on conversions rather than open rates in email marketing. 31:35 - The importance of properly cleaning email lists for better deliverability. 32:25 - The challenges of measuring deliverability and engagement in email marketing. 34:08 - The calculation and significance of the engagement score in email marketing. 38:55 - The detection of non-human interactions and the limitations of black box solutions. 42:36 - The future of email authentication and the ongoing efforts to improve standards. 45:36 - The challenges of DKIM replay and the importance of using your own domain. 48:31 - The ease and cost-effectiveness of setting up email authentication. 53:10 - The need for better communication and processes in email authentication. 55:34 - The importance of deploying DMARC and analyzing reports for better deliverability. 57:27 - The evolving nature of the email industry and the need for marketers to adapt. 58:53 - The limitations of email as a communication channel and the importance of analyzing logs. 60:08 - The value of addressing remote bounces and the timeliness of email delivery. 60:53 - Closing remarks and the extensive knowledge on deliverability.