An amazing conversation with the one and only Julian Cole, on teaching and developing comms strategy, insight and what it actually means, Julian's Strategy on a Page (SOAP), Australians ....and many more interesting topics.
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An amazing conversation with the one and only Julian Cole, on teaching and developing comms strategy, insight and what it actually means, Julian's Strategy on a Page (SOAP), Australians ....and many more interesting topics.
Episode #3: Yann Colleter: Untamed Frontier, Streaming for Advertisers & The Dakar Rally!
ElQa2ed
55 minutes
2 years ago
Episode #3: Yann Colleter: Untamed Frontier, Streaming for Advertisers & The Dakar Rally!
For the past 3 years or so, things changed drastically in the streaming business. There are numerous OTT consultants in North America who advise Advertising Agencies and MarCom teams on comms strategies and approaches in regards to OTT (CTV in particular). It is a space that is growing rapidly. So, if you're a MarCom professional and don't know what OTT is, you must MUST tune in. I talk with Yann Colleter, the region's Guru on the matter, about all the different acronyms, the business models,...
ElQa2ed
An amazing conversation with the one and only Julian Cole, on teaching and developing comms strategy, insight and what it actually means, Julian's Strategy on a Page (SOAP), Australians ....and many more interesting topics.
