Did you know that prior to contemporary celebrities and social media, Igbo market men have used advanced marketing techniques as influencer marketing for sales? when next you listen to highlife music, pay attention to what is being said.

On this episode of Ello, Chris and I are exposing century-old secrets about sales that Igbo men have used to stay on top of the goods trading game for ages. We discuss the history and evolution of markets and market culture in Igboland.