EP 15: Breaking Down Business Metrics for Personal Trainers (Reverse Engineer Your Income)

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Elite Trainer Academy

Kyle Pullin

15 episodes

1 week ago

The Elite Trainer Podcast is hosted by Kyle Pullin, a coach mentored by Sal, Adam, and Justin from Mind Pump and now leading the growth of their personal training business. This show is for fitness coaches who want to sharpen their skills, grow a real business, and impact more lives. Whether you're new to training or looking to level up, you'll get proven strategies, honest insights, and the tools to stand out in a crowded industry.

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All content for Elite Trainer Academy is the property of Kyle Pullin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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EP 15: Breaking Down Business Metrics for Personal Trainers (Reverse Engineer Your Income)

Elite Trainer Academy

15 minutes 38 seconds

1 week ago

EP 15: Breaking Down Business Metrics for Personal Trainers (Reverse Engineer Your Income)

In this episode of the Elite Trainer Academy podcast, Kyle discusses the foundational business metrics that every personal trainer should be familiar with. He offers insights into Mind Pump's journey in expanding their business to include one-on-one personal training, emphasizing the importance of tracking key numbers. Topics covered include top line, bottom line, operating expenses, ad spend, LTV (Lifetime Value), and CAC (Customer Acquisition Cost). For personal trainers, knowing booking percentage, show percentage, close percentage, average dollar per sale, and resign percentage is critical to understand and scale their business effectively. You will also learn the importance of tracking these metrics to reverse engineer actions that lead to reaching revenue goals. Whether you're a solopreneur or part of a larger organization, this episode provides essential knowledge for growing your business.

Timestamps:

00:00 Introduction to Elite Trainer Academy

01:17 The Importance of Numbers in Business

03:08 Understanding Key Business Metrics

05:40 Advanced Metrics: LTV and CAC

08:20 Micro-Level Metrics for Personal Trainers

11:44 Tracking and Utilizing Business Data

15:10 Conclusion

If you got value from this episode, make sure to follow or subscribe to The Elite Trainer Podcast so you never miss an episode. If you know a friend, client, or fellow trainer who could benefit, share it with them — it’s the best way to support the show and help more coaches level up.Thanks for listening — we’re just getting started.

Instagram:

Kyle Pullin - @mindpumpkyle

Sal Distefano - @mindpumpdistefano

Justin Andrews - @mindpumpjustin

Adam Schafer - @mindpumpadam

Doug Egge- @mindpumpdoug

Mind Pump Fitness Coaching - @mindpumpacademy