The $3 Million Marketing Strategy Every Artist Needs to Know

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Elevated Frequencies

Olivia Mancuso

123 episodes

1 day ago

Entrepreneur and Chicago Music Nexus co-founder Olivia Mancuso cues up insider tips and real-world stories to help aspiring house and techno artists turn their passion into profit. After scaling her business from zero to six figures in six months, Olivia is ready to help with everything from setting up an LLC to building your personal brand. Each week, she’ll share personal insights alongside interviews with artists, promoters, label owners, and agents - all with the aim of elevating your house and techno journey. For more content on growing your career, brand, and business, check out Olivia’s Instagram: http://www.instagram.com/oliviamancuso__

All content for Elevated Frequencies is the property of Olivia Mancuso and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The $3 Million Marketing Strategy Every Artist Needs to Know | EF EP 110

Elevated Frequencies

30 minutes

3 months ago

The $3 Million Marketing Strategy Every Artist Needs to Know | EF EP 110

Think you need millions of followers to build a successful music career? This conversation with Alex Hilburn, Co-Founder of Surge Marketing, will completely change how you think about fan engagement and marketing.

While most artists are burning money on digital ads and chasing follower counts, Surge has generated $3 million in ticket sales by turning regular fans into active ambassadors. Their secret? Understanding that one superfan with 1,000 followers can sell $50,000 worth of tickets because they have genuine influence within their network.

Key Takeaways:

Why superfans matter more than follower counts in tough economic times
How to identify and nurture your most engaged fans into ambassadors
The psychology behind what actually motivates people to attend events
Why word-of-mouth marketing outperforms digital advertising
How to build genuine relationships instead of transactional interactions
The difference between fans and superfans (and how to create more of the latter)
Why people want to go where their friends are going
How to create authentic community around your music
The evolution from digital ads back to relationship-based marketing
Why consistency and authenticity build sustainable fan bases

Stop chasing metrics and start building relationships. Hit play now to learn how superfans could transform your music career.

Connect with me: @oliviamancuso__

Video Editor/Audio Engineer: James Fixx