How to Build a Profitable Music Career by Serving Fewer People

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Elevated Frequencies

Olivia Mancuso

123 episodes

3 days ago

Entrepreneur and Chicago Music Nexus co-founder Olivia Mancuso cues up insider tips and real-world stories to help aspiring house and techno artists turn their passion into profit. After scaling her business from zero to six figures in six months, Olivia is ready to help with everything from setting up an LLC to building your personal brand. Each week, she’ll share personal insights alongside interviews with artists, promoters, label owners, and agents - all with the aim of elevating your house and techno journey. For more content on growing your career, brand, and business, check out Olivia’s Instagram: http://www.instagram.com/oliviamancuso__

All content for Elevated Frequencies is the property of Olivia Mancuso and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

How to Build a Profitable Music Career by Serving Fewer People | EF EP 108

Elevated Frequencies

30 minutes

3 months ago

How to Build a Profitable Music Career by Serving Fewer People | EF EP 108

THIS EPISODE IS SPONSORED BY DEEP TROPICS.

Deep Tropics is an immersive dance experience in the heart of Music City, Nashville, where party truly meets purpose. Known as the most sustainable festival in North America, Deep Tropics is an energetic celebration of culture, community, and the planet. Catch headliners like Chris Lake, Lane 8, Subtronics, and more on August 15th and 16th. Secure tickets here: https://www.deeptropics.org/

Think you need to appeal to everyone to succeed? This conversation with John Hanna of Deep Tropics will completely change your perspective on building a sustainable music career.

While most artists chase broad appeal and try to please every possible audience, Deep Tropics has built North America's greenest festival by doing the exact opposite - doubling down on their specific values of sustainability, mindfulness, and community. Their approach proves that depth of connection trumps reach every single time.

Key Takeaways:

Why trying to appeal to everyone naturally dilutes your artistic vision
How to build deeper connections with your audience instead of casting a wider net
Why talent buyers prefer artists with clear positioning over generic crowd-pleasers
The business case for niching down rather than broadening your appeal
How to identify and communicate your unique values as an artist
Why authentic positioning creates more opportunities than mass appeal
Building a sustainable career through community-first thinking
How to stand out in an oversaturated market by being specific
The courage required to niche down and why it pays off
Creating memorable experiences that people want to be part of, not just attend

Ready to level up your music career? Join my artist development program on Patreon for exclusive content and direct access to industry expertise: patreon.com/oliviamancuso

Stop trying to be everything to everyone. Hit play now to learn why the riches really are in the niches.

Video Editor/Audio Engineer: James Fixx