Social media isn’t what it used to be - and if your likes and follows are down, it might not mean what you think. In this episode of Elevated Ambition, I unpack the real story behind today’s engagement metrics.
We explore the shift from vanity metrics like likes and follower counts to deeper, more impactful indicators like reach, click-throughs, and conversions. With video content dominating and attention spans shrinking, it's time to rethink how you define success online.
What you’ll learn in this episode:
Why social media engagement has changed — and how to adapt
What metrics actually matter in 2025
Why reach and conversions are more powerful than likes
How to shift your strategy to create value-driven content
The mindset shift every business owner needs when it comes to growth online
Connect with Sarah on Instagram: @sarahlillymedia
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