In this episode of Elevated Ambition, I sit down with Ngahuia Crossman — founder of branding studio Inspiring Design — to talk all things creativity, business evolution, and building a brand with soul.
Ngahuia shares her journey from self-taught designer to the heart-led and values driven entrepreneur she is today. You’ll hear how her business has pivoted with her passions, the importance of storytelling in branding, and why collaboration (not competition!) has been key to her growth. She opens up about building a team, managing creative burnout, and creating a lifestyle business that aligns with your values.
You’ll also learn how Ngahuia uses tools like Canva and AI without losing the human touch — and how she's built a community for women in business through Elevate Mind and Business.
Whether you're a creative entrepreneur, a brand-builder, or a woman in business looking for real, raw conversation, this episode is for you.
Topics we cover:
Creative entrepreneurship and DIY branding tools
Branding as culture, not just design
Finding your brand’s voice and values
Pivoting your business with your passions
Navigating creative burnout and outsourcing
Creating a supportive, aligned team
The power of community and networking
Using AI wisely in branding
Multiple income streams and lifestyle business tips
Connect with Ngahuia on Instagram: @inspiringdesign_studio
Elevate Mind & Business Community: @elevate_mindandbusiness
Connect with Sarah on Instagram: @sarahlillymedia
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