This episode continues the series where I’m answering the question, “Why am I getting so many nos?” It’s a big answer, and we’re going to unpack it from several different angles—starting with the decision process that every buyer goes through. Once you understand this process, you’ll stop taking the nos personally, you’ll stay in the game longer, and you’ll get more yeses. We’ll talk about: The four-step decision process that everyone goes through before they say yes.How and why “no” is part ...