https://www.pickfu.com/ https://www.linkedin.com/in/johnli/ Consumer Insights John Li Co-Founder of PickFu, our esteemed guest on MarginBusiness Digital Entrepreneur podcast, is a seasoned professional with a diverse background spanning the largest technology corporations, including a stint at Microsoft, to the intricacies of founding and growing a two-person startup, his very own brainchild. John's journey has granted him firsthand insights into the tremendous potential of well-executed market research, as well as the glaring pitfalls that arise when consumer perspectives go unheard. In response to these experiences, John, alongside his co-founder Justin, conceived the ingenious solution known as PickFu. This innovative platform represents the epitome of swift and straightforward consumer insights acquisition. PickFu distinguishes itself by providing a means to poll your target audience in as little as 15 minutes, effectively eliminating the need for random encounters at coffee shops. In contrast to the traditional market research process, which often demands a substantial budget and weeks of dedicated effort, PickFu transforms the concept of consumer research, delivering an online focus group right to your fingertips. The result? Lightning-fast consumer insights at a mere fraction of the conventional cost. John Li is a passionate advocate for democratizing access to superior consumer research tools. He and his team at PickFu take immense pride in the significant contributions they have made, having assisted numerous authors in achieving New York Times bestsellers, empowered game studios to launch and relaunch chart-topping apps, enabled creative agencies to secure and retain high-value clients, and aided Amazon FBA sellers in tripling their sales while increasing their revenue by tens of millions. Join us on MarginBusiness to gain invaluable insights from John Li, a visionary entrepreneur dedicated to reshaping the landscape of consumer research. 00:00 Introduction 05:08 Pickfu best solution 09:57 Ecommerce 14:16 Works even in the EU 18:50 HEO optimization