When a customer calls the dealership, yes they’re seeking information, but more importantly, they want reassurance and expertise! All too often when we "wing it" we answer too many questions, demotivate the customer and fail to steer the conversation in the right direction. Following a simple word track such as one of C&M Coaching's word tracks, can help you control the call, be prepared, simplify your calls and overcome objections. In this podcast, let's talk about why we see struggles with following a word track, why we NEED a word track and how to overcome your hang-ups with using one.