What if your team wants to perform better—but you've unknowingly set them up to fail?In this episode of Elevate Utah, host Cort Brady sits down with Chuck Coonradt, legendary business consultant, author of The Game of Work, and widely known as the grandfather of gamification, to explore why most employees are disengaged—and what to do about it.Chuck has consulted with over 4,000 companies, from ski resorts to Fortune 500s, teaching them how to boost performance, motivation, and retention through five key principles rooted in human psychology. Spoiler: It starts with frequent feedback and clear scorekeeping.You'll learn: - Why uncertainty kills performance- How to give feedback that drives results (not fear)- The difference between coaching and managing- Why creative roles still need performance metrics- How founders can break out of emotional blind spots and build teams that scaleThis episode is raw, insightful, and packed with real-life stories—from factory floors to software sprints—that will change the way you lead, hire, and measure success.f you're an entrepreneur, CEO, or aspiring founder, this one is a must-watch.