In this episode of Electronic Music Life with James Locksmith is with Aussie born, London based, Lawrence Millar, Head Of Commercial Partnerships at Earth Music Agency and Founder of Cosmo-Media. With over twenty years of industry experience, Millar is a highly innovative creative thinker, who connects people and music all over the world. Lawrence works closely with agencies, brands, talent, NGO’s and charities, with a balanced and positive approach to various music, and entertainment projects, involving marketing, partnerships, music management, publishing, social media, sync deals, licensing, the list goes on. James and Lawrence discuss how brand partnerships in music have evolved and their thoughts on the current state of festival and club bookings, as they reflect over 2022.
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