John Wihbey is a professor at Northeastern University who studies how social media and AI shape what we see and talk about online. In this episode, we break down why certain voices get boosted or buried, why platforms struggle with moderation, and how AI is now creating both the problem and the tools to fix it. We also talk about the shaky business of news and content creation today—and what skills young people will need to actually stand out in an AI-heavy world.