Meet Leila Cobo, Billboard's VP of Latin music and one of the world’s leading experts in Latin music. She's also an author with two acclaimed novels, two top-selling biographies and a landmark Latin music industry guide.

A Fulbright scholar from Cali, Colombia, Leila has been instrumental in growing Billboard's Latin presence across all its platforms, making Billboard the first, and only, English-language media that covers Latin music in-depth. Along the way she has worked with artists such as Bad Bunny, Shakira, Jennifer Lopez, Maluma, Ricky Martin, Daddy Yankee, and Rosalía.