Every decision comes with a price—but what if you don’t even see it?

In this episode of Ekonified: Enriching Economics in Every Experience, Event, and Existence, we uncover the hidden economic forces behind FOMO (Fear of Missing Out) and why it distorts how we make choices. When you say “yes” to one thing, you’re saying “no” to something else—but most of us never stop to calculate what we’re truly giving up.

We break down key economic principles from Chapter 2 of Principles of Economics, 13th Edition by Case, Fair, and Oster, including:

✅ Scarcity – Why limited time, money, and attention force trade-offs.

✅ Opportunity Cost – The unseen value of what you forgo with every decision.

✅ The Production Possibilities Frontier (PPF) – Why you can’t maximize everything at once.

✅ Specialization – How saying “no” strategically creates more value.

From social media-driven FOMO to hidden trade-offs in daily life, this episode will change how you think about choices. Are you making decisions that align with what you truly value—or just reacting to what feels urgent?

🎙 Tune in now and start seeing the invisible price of every choice.