YouTube x Ekimetrics: How data science is supporting music artists

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Ekimetrics (Eng)

Ekimetrics

21 episodes

4 months ago

Leveraging data effectively is complex and challenging. Ekimetrics is here to explain it in everyday terms – getting straight to the heart of how to use data to help your business. On our Ekimetrics (Eng) Podcast, you can expect straightforward conversations with leading figures across different industries – from retail and leisure to financial services and automotive - and partners such as Meta and YouTube. We explore the challenges facing leadership teams and how unique data insights and optimization can give your business the edge. Ekimetrics is a specialist in scalable, high-impact data and analytical solutions. For over 16 years, we’ve pioneered the use of AI and advanced data science in marketing measurement, holistic business optimization and sustainability. We help companies rethink they way they operate so they can reconcile financial KPIs with non-financial goals.

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Marketing

Business

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YouTube x Ekimetrics: How data science is supporting music artists

Ekimetrics (Eng)

33 minutes 30 seconds

2 years ago

YouTube x Ekimetrics: How data science is supporting music artists

Does an artists’ presence – or lack of – on YouTube affect their streams?

In this episode, we’re sharing the findings of a long-running project with YouTube, two record labels, and numerous international artists. We began in France and Germany – and recently expanded into the UK.

Featuring YouTube’s Alix Greaume, Label and Artists Relations Manager, and Greg Chappell, Data Science Manager at Ekimetrics. We’ll be sharing details from the project and how it worked, the value to both artists and their record labels, and what these kind of projects mean for the industry going forward.

Hosting the discussion this week, we have guest host Marianne Chehade, a Senior Consultant also at Ekimetrics.

Hosted on Acast. See acast.com/privacy for more information.