Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast

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Ekimetrics (Eng)

Ekimetrics

21 episodes

4 months ago

Leveraging data effectively is complex and challenging. Ekimetrics is here to explain it in everyday terms – getting straight to the heart of how to use data to help your business. On our Ekimetrics (Eng) Podcast, you can expect straightforward conversations with leading figures across different industries – from retail and leisure to financial services and automotive - and partners such as Meta and YouTube. We explore the challenges facing leadership teams and how unique data insights and optimization can give your business the edge. Ekimetrics is a specialist in scalable, high-impact data and analytical solutions. For over 16 years, we’ve pioneered the use of AI and advanced data science in marketing measurement, holistic business optimization and sustainability. We help companies rethink they way they operate so they can reconcile financial KPIs with non-financial goals.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast

Ekimetrics (Eng)

31 minutes 52 seconds

4 years ago

Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast

One thing that 2020 taught us was that it is absolutely possible to throw out the old, and bring in the new, almost overnight. But as brands once again look to the future, how can the recent experience of being ultra-responsive help create a better future? The answer lies in multi-scenario planning to determine where to focus.

Multi-scenario planning has the ability to make the annual plan is a relic of the past.

Join our host Matt Andrew, UK MD of Ekimetrics, who spoke with Bobi Carley, Head of Media and Diversity & Inclusion Lead at ISBA and Jack Collier, CMO of Mettle.

Hosted on Acast. See acast.com/privacy for more information.