Ekimetrics x Sky: How Sky has used media triangulation to cultivate a culture of measurement and effectiveness in its Go To Market Strategy

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Ekimetrics (Eng)

Ekimetrics

21 episodes

4 months ago

Leveraging data effectively is complex and challenging. Ekimetrics is here to explain it in everyday terms – getting straight to the heart of how to use data to help your business. On our Ekimetrics (Eng) Podcast, you can expect straightforward conversations with leading figures across different industries – from retail and leisure to financial services and automotive - and partners such as Meta and YouTube. We explore the challenges facing leadership teams and how unique data insights and optimization can give your business the edge. Ekimetrics is a specialist in scalable, high-impact data and analytical solutions. For over 16 years, we’ve pioneered the use of AI and advanced data science in marketing measurement, holistic business optimization and sustainability. We help companies rethink they way they operate so they can reconcile financial KPIs with non-financial goals.

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Marketing

Business

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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Ekimetrics x Sky: How Sky has used media triangulation to cultivate a culture of measurement and effectiveness in its Go To Market Strategy

Ekimetrics (Eng)

37 minutes 42 seconds

11 months ago

Ekimetrics x Sky: How Sky has used media triangulation to cultivate a culture of measurement and effectiveness in its Go To Market Strategy

Sky has been steadily building its marketing effectiveness capability over the last 10 years. With Head of UK Effectiveness and Econometrics, Tom Hallett at the forefront, Sky has developed a highly sophisticated and pragmatic approach to measurement triangulation – or Unified Marketing Measurement (UMM).

In this podcast, hear how Sky has brought together different techniques to create a common language of performance throughout the funnel and across channels, as Tom shares his learnings in balancing both organisational and methodological change, providing valuable, practical insight to others embarking upon or currently navigating a similar journey.

Hosted on Acast. See acast.com/privacy for more information.