Ekimetrics x Google: Measuring YouTube ad creative quality impact at scale

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/6d/dd/f0/6dddf08a-8113-4652-effd-06c3e3e2538c/mza_18378296839607433300.jpeg/600x600bb.jpg

Ekimetrics (Eng)

Ekimetrics

21 episodes

4 months ago

Leveraging data effectively is complex and challenging. Ekimetrics is here to explain it in everyday terms – getting straight to the heart of how to use data to help your business. On our Ekimetrics (Eng) Podcast, you can expect straightforward conversations with leading figures across different industries – from retail and leisure to financial services and automotive - and partners such as Meta and YouTube. We explore the challenges facing leadership teams and how unique data insights and optimization can give your business the edge. Ekimetrics is a specialist in scalable, high-impact data and analytical solutions. For over 16 years, we’ve pioneered the use of AI and advanced data science in marketing measurement, holistic business optimization and sustainability. We help companies rethink they way they operate so they can reconcile financial KPIs with non-financial goals.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

RSS

All content for Ekimetrics (Eng) is the property of Ekimetrics and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

https://assets.pippa.io/shows/668ba542453c109b9639073f/1720783059877-fae034fe7de90226b1b0d108865ec84c.jpeg

Ekimetrics x Google: Measuring YouTube ad creative quality impact at scale

Ekimetrics (Eng)

27 minutes 43 seconds

1 year ago

Ekimetrics x Google: Measuring YouTube ad creative quality impact at scale

In a world where we know how to measure and optimize all sorts of tactical media executions, creative quality impact on performance has been absent and underrepresented. Consistently measuring the role of creative in advertising at scale has been a tough nut to crack. Until now.

Tune in to hear how Ekimetrics’ recent independent study of ad creative quality on YouTube uncovered the potential to double ROI and pioneered the integrated ‘Creative Power in Marketing Mix Modeling (MMM)’ methodology, with three golden rules for advertisers.

With Google’s Global Head of Research, Ariane Pol, Ekimetrics Marketing Science Lead, Stefan Langenborg and Host, Sona Abaryan, Partner, Ekimetrics. To find out more about the study read our two papers on the subject at ekimetrics.com

Hosted on Acast. See acast.com/privacy for more information.