AXA: Connecting Attention Metrics to Outcomes

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Ekimetrics (Eng)

Ekimetrics

21 episodes

4 months ago

Leveraging data effectively is complex and challenging. Ekimetrics is here to explain it in everyday terms – getting straight to the heart of how to use data to help your business. On our Ekimetrics (Eng) Podcast, you can expect straightforward conversations with leading figures across different industries – from retail and leisure to financial services and automotive - and partners such as Meta and YouTube. We explore the challenges facing leadership teams and how unique data insights and optimization can give your business the edge. Ekimetrics is a specialist in scalable, high-impact data and analytical solutions. For over 16 years, we’ve pioneered the use of AI and advanced data science in marketing measurement, holistic business optimization and sustainability. We help companies rethink they way they operate so they can reconcile financial KPIs with non-financial goals.

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Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business

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AXA: Connecting Attention Metrics to Outcomes

Ekimetrics (Eng)

37 minutes 42 seconds

4 months ago

AXA: Connecting Attention Metrics to Outcomes

In this episode, we talk to Marine Gissy, Global Media Lead at AXA about how attention KPIs are changing media planning. Listeners will hear what decisions can be influenced by which attention metrics, how to connect attention to sales and the impact of attention on everything from customer centricity to valuing quality journalism and even your carbon footprint.

Marine also discusses the practicalities of implementing attention, from how her team have better conversations with media partners to her views on the risks of using and the future of attention, with some great advice for others too.

Hosted on Acast. See acast.com/privacy for more information.