In this captivating episode fourth episode of Ei Dialogues season five, we dive into an enriching conversation with Ms. Puja Marwaha, CEO of Child Rights and You (CRY), an Indian NGO advocating for children's rights for more than four decades. In a dialogue with Pranav Kothari, CEO, Ei, Ms. Marwaha candidly shares how CRY tackles challenges within the donation landscape, offering practical strategies to overcome them. She also sheds light on CRY's funding philosophy, emphasising the importance of crafting exit strategies for communities rather than merely focusing on individual projects. Lastly, she reveals how CRY has empowered its employees and motivated them to work for the greater good through the adoption of radical transparency.