38 - Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles.

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egta's Expert Series

egta

37 episodes

3 days ago

The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.

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Marketing

Business

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38 - Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles.

egta's Expert Series

27 minutes

7 months ago

38 - Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles.

Expert Series with Marion Ranchet on US vs. Europe viewing trends, YouTube & broadcasters' relations, and the future of bundles - Join us as we sit down with Marion Ranchet as she explores key shifts in media, from differences in streaming trends between Europe and the US, to broadcasters’ evolving relationship with YouTube, the strategic potential of bundling services, and what’s next for media innovation—highlighting both risks and exciting opportunities in a fast-changing landscape.