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egta's Expert Series
egta
37 episodes
3 days ago
The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.
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Marketing
Business
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All content for egta's Expert Series is the property of egta and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.
Show more...
Marketing
Business
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36 - Sonali Rai (Senior Manager, Media, Culture and Immersive Tech, RNIB) On Ad Accessibility
egta's Expert Series
17 minutes 57 seconds
11 months ago
36 - Sonali Rai (Senior Manager, Media, Culture and Immersive Tech, RNIB) On Ad Accessibility

Join Katty Roberfroid, Director General of egta, for an engaging conversation with Sonali Rai, Senior Manager of Media, Culture, and Immersive Tech at RNIB. They’ll explore Sonali’s work in making advertising more inclusive and accessible to all audiences, particularly those with visual impairments. The discussion will also highlight her recently published report, which provides a detailed analysis of the accessibility of the top 12 Christmas ads in the UK. Together, they’ll reflect on the progress made and the steps still needed to ensure advertising reaches and resonates with everyone.

egta's Expert Series
The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.