35 - Tom Webster (Partner, Sounds Profitable) on the podcast landscape

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egta's Expert Series

egta

37 episodes

3 days ago

The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.

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Marketing

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35 - Tom Webster (Partner, Sounds Profitable) on the podcast landscape

egta's Expert Series

9 minutes 41 seconds

1 year ago

35 - Tom Webster (Partner, Sounds Profitable) on the podcast landscape

Join us in celebrating International Podcast Day with this special edition, where our Senior Manager, Katerina Borovska, speaks with Tom Webster, Partner at Sounds Profitable, about his recent Podcast Landscape Study and the latest trends in the thriving podcast ecosystem.

They discuss topics such as podcasts and video, the growth opportunities in podcasting, different age group audiences, aspects of churn and reasons listeners tune out, the potential of podcasts in advertising, value propositions, podcast discovery, and more.