In this episode Hitesh Bhatt, Senior Director, CTV/OTT (EMEA) at Pubmatic, comments on the impact of global streamers and how they affect the world of programmatic and CTV.

He looks into the latest programmatic trading and buying trends in Europe and the US, navigating questions like:

What role does programmatic play in Europe's media future, and how can broadcasters stay competitive? What does programmatic offer in terms of creative control or the ability to support various compliance requirements, particularly for broadcasters? How can programmatic help ad buyers make the buying process simple and more efficient?