Why is sustainability crucial for a future-looking business strategy? How can we contribute to a more sustainable world here and now? What responsibilities do the advertising industry players share in sustainability?

Sustainability is systemic and intergenerational, said Alexandra Pimor exploring these questions. In this Expert Series, our host Anne-Laure Dreyfus, welcomed Alexandra Pimor, Director at Nature Governance, to dive deep into different aspects of sustainability and eco-friendly decision-making.