What does a strategic application of AI technology to enhance content creation and curation in broadcasting look like? What role does AI play in refining advertising strategies, targeting, and audience segmentation? How can AI accelerate the effectiveness of revenue generation and speed up the sales cycle? 

During the latest episode of egta's Expert Series, we address these questions and more. Our host, Thierry Mars, was delighted to welcome Tracy Gilliam, Chief Strategy Officer at Futuri, to explore how broadcasters and sales houses can leverage AI to be more efficient and proficient in future-proofing their business and to keep up with the pace of change in technology.