28 - Daryl Battaglia (Senior Vice President Measurement, Triton Digital) on Hybrid Audio Measurement.

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egta's Expert Series

egta

37 episodes

3 days ago

The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.

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28 - Daryl Battaglia (Senior Vice President Measurement, Triton Digital) on Hybrid Audio Measurement.

egta's Expert Series

26 minutes 42 seconds

2 years ago

28 - Daryl Battaglia (Senior Vice President Measurement, Triton Digital) on Hybrid Audio Measurement.

What does a hybrid approach to measurement look like in the streaming audio world? What are the benefits and challenges of combining panels and logs in this evolving landscape? What about podcast and on-demand audio measurement? How will the new approaches, methodologies and technologies impact the audio monetisation business?

During the latest episode of egta's Expert Series, we dive into these questions, and more. Our host, Ania Lara, was delighted to welcome Daryl Battaglia, Senior Vice President Measurement at Triton Digital, to discuss the latest insights on hybrid audio measurement.