27 – Charles Manning (Chief Executive Officer, Kochava) on attribution in the CTV space

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egta's Expert Series

egta

37 episodes

3 days ago

The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.

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27 – Charles Manning (Chief Executive Officer, Kochava) on attribution in the CTV space

egta's Expert Series

16 minutes 40 seconds

2 years ago

27 – Charles Manning (Chief Executive Officer, Kochava) on attribution in the CTV space

What are some of the most exciting opportunities for TV companies and advertisers in the CTV space now? What are the main obstacles to overcome for CTV advertising and analytics to really take off in the future? Which KPIs are most in demand by advertisers?

During the latest episode of egta's Expert Series, we dive into these topics, and more. Our host, Anders Rune, was delighted to welcome Charles Manning, Chief Executive Officer of mobile & CTV app analytics company Kochava, to discuss the latest insights on attribution in the CTV space.