24 - Taide Guajardo (Chief Brand Officer, P&G Europe) on ad accessibility

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egta's Expert Series

egta

37 episodes

3 days ago

The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.

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Business

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Marketing

Business

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24 - Taide Guajardo (Chief Brand Officer, P&G Europe) on ad accessibility

egta's Expert Series

12 minutes 35 seconds

2 years ago

24 - Taide Guajardo (Chief Brand Officer, P&G Europe) on ad accessibility

Join egta Director General Katty Roberfroid in conversation with Taide Guajardo, Chief Brand Officer/Senior Vice President Brand Europe at P&G, as they discuss the company's pioneering efforts in making all of their advertising messaging accessible by 2025.

Taide shares P&G's journey towards more inclusive communication, the obstacles they faced along the way, and how they plan to collaborate with industry partners to encourage other advertisers to follow suit. Tune in to learn more about P&G's approach to making advertising more accessible.