23 - David Padmore (Director of Accessibility, ITV) and Chris Goldson (Director of Commercial Marketing & Pitch Development, ITV) on ad accessibility

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egta's Expert Series

egta

37 episodes

3 days ago

The Expert Series brings industry thought leaders behind the microphone to discuss the hottest topics in the multiplatform TV and audio landscape. Join us as we dig deeper into the Global Streaming Wars, audience measurement, convergent TV and other media trends impacting the audio-visual ecosystem.

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Marketing

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23 - David Padmore (Director of Accessibility, ITV) and Chris Goldson (Director of Commercial Marketing & Pitch Development, ITV) on ad accessibility

egta's Expert Series

26 minutes

2 years ago

23 - David Padmore (Director of Accessibility, ITV) and Chris Goldson (Director of Commercial Marketing & Pitch Development, ITV) on ad accessibility

In this episode of the Expert Series, we delve into the topic of accessibility in TV advertising with David Padmore, Director of Accessibility, and Chris Goldson, Director of Commercial Marketing and Pitch Development at ITV.

While ITV has made strides in promoting inclusivity in TV programming, there are still challenges to be addressed in making TV commercial breaks more accessible. David and Chris discuss the importance of greater accessibility, access services for linear and streaming, and ITV's collaborative efforts with the industry to advance accessible TV advertising. Tune in to discover how we can make TV advertising more inclusive and accessible for all.