Peter Taunton is a pioneer in the fitness industry. His expertise include building a franchise system, international franchising, bootstrapping a start up, expansion and roll out strategies both domestic and international.

In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results-driven gym differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises in 2,500 locations in 26 countries. And Taunton, CEO of Lift Brands, didn’t stop there