What does it take to succeed in the egg industry? According to Mark Kleinsmith, it’s a mix of hard work, persistence, and sometimes… shaving your mustache to close a deal. In this episode, Greg sits down with Mark, a legendary industry salesman whose career spans decades of innovation, market shifts, and unforgettable negotiations.

Mark shares wild tales from his time in the field, from 5:30 AM swim tests with clients to sealing contracts in an 80-foot treehouse. But beyond the stories, he offers valuable insights into how the egg industry has evolved—from the rise of high-rise cage systems to the challenges of the cage-free transition. He also discusses the importance of building trust with customers, why fast response times are key to success, and how consolidation has reshaped the industry.

If you're in sales, agriculture, or just love a good business story, this episode is packed with hilarious stories, hard-earned wisdom, and lessons from a career spent getting the job done—no matter what it took.

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