This week on Eggheads, we sit down with Mark Kellen, Executive Vice President at Daybreak Foods, to explore the mindset, skillset, and lived experience behind leadership in the egg industry. From his beginnings on a small family farm in Minnesota to overseeing operations across six states, Mark’s journey is rooted in curiosity, adaptability, and an unwavering commitment to his team.

We unpack what it takes to become a well-rounded general manager—from hands-on live bird work to managing budgets, community relations, and customer expectations. Mark shares how Daybreak is building internal pipelines of leadership through tailored development plans and cross-training opportunities, and why communication is the most overlooked (yet essential) ingredient in promoting from within.

The episode also touches on Mark’s firsthand experience navigating avian influenza—from the emotional toll of depopulation to the importance of transparent planning and employee trust. It’s a candid conversation about growth, grit, and what it means to lead during both steady days and storms.

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